# Adam Creager

> Performance marketing and demand generation strategist with 6+ years owning full-funnel execution across a portfolio of growth-stage businesses. Specializes in attribution infrastructure, reporting systems, and revenue-connected strategy.

## About

Adam Creager is a fractional marketing lead who has owned full-funnel performance across industries including men's health, HVAC, legal, SaaS, financial services, e-commerce, medtech, manufacturing, staffing, and more. He builds the reporting infrastructure, process controls, and strategic clarity that make marketing decisions defensible.

He operates independently, makes decisions with revenue consequences in mind rather than channel metrics, and builds process infrastructure that makes execution repeatable.

## Expertise

- Attribution: Ad-group level cost per call, cost per scheduled appointment, cost per attended appointment, and ROAS — built across systems that were never designed to talk to each other.
- Reporting: Shifting from site-wide to page-level visibility; reducing setup time from 8–10 hours to minutes.
- Budget controls: Eliminating recurring overspend; enabling mid-cycle reallocation as a strategic decision rather than damage control.
- Demand generation, performance marketing, revenue strategy
- Industries served: Men's Health, Home Services, Legal, Manufacturing, Staffing, Logistics, E-Commerce, Education, Financial Services, Healthcare/Medtech, SaaS, Cybersecurity, Food/CPG, B2B Tech

## Experience

- Senior Client Success Executive, Big Leap (2021–2026)
- Prior roles at Boostability and DigiCert

## Education

- MBA, Southern Utah University
- B.S. Marketing, Utah Valley University

## Contact

- Email: amcreager1812@gmail.com
- LinkedIn: https://www.linkedin.com/in/adam-creager
- Resume: https://adamcreager.com/Adam%20Creager%20-%20Resume.pdf
- Website: https://adamcreager.com